為什麼小米手機配置非常高，價格卻如此便宜?看外國網友解析小米的商業模式_風聞

【來源龍騰網】

正文原創翻譯：

Why is Xiaomi so cheap even with high specs?

為什麼小米配置非常高，價格卻如此便宜?

評論翻譯：

原創翻譯：龍騰網 http://www.ltaaa.com 翻譯：磨刀不誤砍柴工 轉載請註明出處

Gaurav Gupta

Have you ever seen a Xiaomi advertising on-

1. A roadside billboard.

2. Between your TV programs.

3. In radio shows.

4. On random websites.

Xiaomi saves all this MARKETING money to save the cost of their products, instead they have a subtle and clever way of advertising-

By announcing the “online shopping” days where the items comes with some freebies or they sell for 1$ .

Till late they did not have any dedicated physical stores present in any place except for China. Imagine the amount of money saved by not promoting your brand on TV and not employing people to manage your stores and managing all your sales online.

If you have ever been to their service center, they have a clever but practical approach there - they will rarely “repair” your device if you go to their service center. If the device is under warranty, they will replace it with a new one in most of the cases.

As per the stats, less than 10% of consumers need to go to service centers during the warranty period. If the number is so low, and you have a huge production where you can easily re-use the parts of faulty units, why bother to hire people to repair them?

Another reason - They are made / assembled and owned by Chinese. Which means lower investment costs because of huge

scale of production.

你見過小米在以下地方做過廣告嗎

1.路邊的廣告牌

2.你看的電視節目

3.電台節目

4.在任意的網站上

為了節省產品成本，小米節省了所有這些營銷資金，相反，他們有一個巧妙和聰明的廣告方式—

在“網上購物”日期間，宣佈這些商品會附送一些免費贈品或僅以1美元的價格出售。

之前除了中國，他們在其他地方都沒有專門的實體店，直到最近才開始在海外設立實體店。想象一下，不通過電視宣傳你的品牌，不僱人管理你的實體店，不管理你所有的在線銷售，能省下多少錢。

如果你去過他們的服務中心，他們有一個聰明但實用的方法—如果你去他們的服務中心的話，他們很少會“修”你的設備。如果設備在保修期內，他們會在大多數情況下更換一個新的。

根據統計，只有不到10%的消費者在保修期需要去服務中心。如果數量如此之少，而且你有一個龐大的生產基地，在那裏你可以很容易地重複使用有問題的部件，為什麼還要僱人來修它們呢？

另一個原因—它們是由中國人制造/組裝的，因為巨大的生產規模意味着更低的投資成本。

Anant Yash

They aren’’t anymore.

Back when Xiaomi hit Indian market they were offering phones with pretty remarkble hardware for the cost. Back then Micromax ruled the market. What they did was buy phones from Chinese manufacturers in huge batches and rebranded them. They were still way cheaper than Samsung or Sony so people bought them. Their phones didn’’t have a lot in common as they didn’’t have much control over the manufacturing process. They rarely used Qualcomm chips if at all. So when Xiaomi first came to Indian market there was no other company that could go tow to tow with them in terms of price to hardware ratio.

Now things have changed. There are many other brands that match Xiaomi in hardware and price - Lenovo, Motorola, Huawei.

Where MI is still better than the rest is the sub 10,000 market. They pay more attention to this segment than any other company and compensate the low margin per unit by consistently selling millions of units every month.

I think what I am trying to say can be summed up with this.

I recently bought a Lenovo P2 for 13k. Spec wise it’’s almost similar to redmi note 4 which is 11k. For the extra 2k I got a better display (AMOLED) and a better battery (5100mah).

2 Years ago when redmi note 3 was launched there was no phone that came close to it’’s performance even if you spent 3k extra.

3 Years ago the competition was virtually non existent. If you were buying a budget smartphone you were buying Xiaomi (or regretting not buying Xiaomi)

My point being that the competition is catching up and Xiaomi is no longer the only choice for budget smartphones.

It is still one of the better ones.

他們再也不是了。

當小米進入印度市場時，他們提供的手機硬件成本非常驚人。那時Micromax（印度手機品牌）統治着市場，他們所做的就是大量購買中國製造商生產的手機，然後重新給它命名，它們仍然比三星或索尼便宜得多，所以人們買了它們。他們的手機沒有太多的一致性，因為他們對生產過程沒有太多的控制權。他們很少使用高通芯片。所以當小米第一次進入印度市場時，沒有其他公司能夠在價格與硬件的性價比上與他們保持一致。

現在情況變了。在硬件和價格方面，還有許多其他品牌可以與小米匹敵—聯想、摩托羅拉、華為。

小米仍然優於其他公司的地方是在低於1萬的市場。他們比其他公司更關注這一細分市場，並通過每月持續銷售數百萬套產品來彌補每一套產品的低利潤率。

我認為我想説的可以用這個來總結。

我最近花了一萬三買了一台聯想P2。規格方面，它幾乎類似於售價一萬一的紅米NOTE 4。對於額外的兩千，我得到了更好的顯示屏（AMOLED屏幕）和更好的電池（5100mah）。

兩年前，當紅米note 3發佈時，即使你多花了3千，也沒有一款手機的性能接近它。

3年前，這種競爭幾乎不存在。如果你想買的是廉價智能手機，要麼你買的是小米（或者後悔沒買小米）

我的觀點是，競爭正在迎頭趕上，小米不再是廉價智能手機的唯一選擇。

但它仍然是最好的選擇之一。