潤邦集團全球品牌戰略升級_風聞

近日，據港口圈（gangkouquan）瞭解，潤邦集團(RAINBOWCO)發佈公告稱，為深化集團全球品牌戰略，提升品牌凝聚力與市場競爭力，自2025年9月1日起將現“GENMA-KALMAR”聯合品牌將全面整合升級為集團“GENMA”品牌，以下為公告原文：

尊敬的客户及合作伙伴：

潤邦集團(RAINBOWCO)謹此宣佈，為深化集團全球品牌戰略，提升品牌凝聚力與市場競爭力，自2025年9月1日起，我們將正式啓動產品品牌升級計劃：現“GENMA-KALMAR”聯合品牌將全面整合升級為集團“GENMA”品牌，此舉標誌着潤邦在高端裝備製造領域的全球化發展步入嶄新階段。

本次品牌升級是潤邦繼2022年收購KALMAR港機業務戰略佈局的深化延續，經過三年卓有成效的資源整合與協同發展，我們已成功實現技術升級、製造能力強化、市場突破以及服務網絡的優化，先後成功斬獲寧波舟山港集團76台(全自動)RTG及改造、埃及Damietta 40台RTG、摩洛哥Marsa Marco 50台RTG、荷蘭RST碼頭STS與RMG在內的一系列標誌性重大項目訂單。

此次戰略整合旨在構建更為清晰、統一的全球品牌形象，我們鄭重承諾：

·“GENMA”品牌將繼續秉持並超越“GENMA-KALMAR”品牌所代表的高品質技術標準、嚴格的供應鏈管理及高效的服務體系。

·現有合同、服務承諾均不受品牌變更影響，按原約定條款有效執行。

·品牌過渡期間的業務連續性與穩定性不會受到影響，為客户和合作夥伴提供無縫銜接的服務。

未來GENMA品牌將通過持續擴大全球製造基地佈局、深化技術創新與優化全球服務網絡，為全球客户、合作伙伴提供更卓越的產品、更高效的解決方案與更優質的全生命週期服務。

衷心感謝您長期以來的支持與信任，我們期待以嶄新的“GENMA”品牌，與您攜手共進，共創輝煌未來！

如需瞭解品牌升級細節或洽談合作，請與我們聯繫：[email protected]

To Our Esteemed Customers and Partners:

RAINBOWCO (Rainbow Group) is pleased to announce a strategic brand upgrade to strengthen our products’ global presence and enhance market competitiveness. Effective from September 1, 2025, the current “GENMA-KALMAR” co-brand will be fully integrated and elevated into the unified “GENMA” brand. This milestone marks a new chapter in RAINBOWCO’s globalization journey as a leading high-end equipment manufacturer.

This product brand evolution builds upon our strategic acquisition of KALMAR’s heavy port crane business on 2022. Over the past three years, we have successfully integrated resources, advanced technologies, expanded manufacturing capabilities, and optimized our global service network. These efforts have culminated in landmark projects, including the supply of 76 units (Auto)RTG & retrofit for Ningbo Zhoushan Port, 40 RTG for Damietta Port in Egypt, 50 RTG for Marsa Marco in Morocco, and STS/RMG cranes for RST in the Netherlands, among other major global contracts.

The consolidation under the GENMA brand reflects our commitment to a clearer, more cohesive global identity. We assure you that:

·GENMA will uphold and surpass the high-quality standards, rigorous supply chain management, and efficient service systems synonymous with the GENMA-KALMAR legacy.

·All existing contracts and service commitments remain unchanged, with no impact on terms or execution.

·Business continuity and stability will be ensured throughout the transition, guaranteeing seamless support for customers and partners.

Moving forward, GENMA will further expand its global manufacturing footprint, drive technological innovation, and enhance worldwide service networks to deliver superior products, smarter solutions, and comprehensive lifecycle services.

We extend our deepest gratitude for your enduring trust and collaboration. Together under the GENMA brand, we look forward to achieving even greater success.

For inquiries or partnership opportunities, please contact:cranesales@ rainbowcoglobal.com